ETHICS

A code of ethics must be developed for marketing.

SELF-REGULATION

Marketing should study itself in the mirror.

TRUST

Companies must regain peoples’ trust.

MARKETING

Companies should bring back marketing's initial purpose.

RELATIONS

COMPANY + COMPANY

Equal partnership / Cooperation of people with people / Trust and respect

BUSINESS + CUSTOMER

Valid information / Respect and trust / Open communication / Partnership

WE DO

Protect the planet.

Fight consumerism.

Reject manipulation of, and contempt for, people.

Care about people and their well-being.

Being responsible for the future.

WE DO NOT

Knowingly work for companies that manipulate, coerce, or deceive customers.

Accept an unsustainable relationship with the planet.

HUMANITY

Marketing must be humane and protect the dignity of all life.

RESPECT

Companies must respect their customers again.

4. First, respect for life and its reality, not artificially created needs and superficial desires.

5. Communication that serves this purpose is always as honest and respectful as possible.

1. Life, nature and the planet are more important than profit and growth.

2. Relationships that matter operate on the principle of equal cooperation.

3. The main goal is not to maximize individual gain, but to project the dignity of all life on earth.