For the Kofola company we designed a label for their Vinea soft drink, which contains juice from Moravian muskat grapes, which are the pride of the vineyards of southern Slovakia. To reinforce the pride of the region we turned to the traditional handcraft designs typical to this region.
We studied the colors, patterns and symbols of the brightly coloured, hand sewn embroidery that is an ancient tradition in southern Slovakia, and based our design on those. Then our colleague manually embroidered the Vinea name and the south Slovakian patterns and flowers. We then rendered physical embroidery into a multimedia format, that maintained the colors and textures, which you can see printed on the labels of this drink.